Indirect Costs of Downtime and Data Loss

Of course, RTO and RPO aren’t the only ways of measuring the consequences of downtime. In today’s always-open global market, consumers and employees have very little tolerance for downtime and data loss. The fact is, at some point all businesses will encounter the threat of downtime or data loss due to disaster or human error. While the direct costs of downtime are relatively easy to quantify, the indirect costs can be harder to establish but just as devastating to the business. As you build a case for a comprehensive business continuity plan, consider the impact of negative press, negative social media chatter, employee frustration, lost consumer confidence, reputation damage and the potential impact to stock price.

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