Improved trust
The costs of hacking and phishing attacks can be high. Because MFA helps secure systems against unauthorized users--and their associated threats--the organization is more secure overall.

If organizations are hesitant to ask users to comply with tighter security, they should consider that users themselves--especially customers--may appreciate the extra security for their data. When customers trust a vendor's security protections, they are more likely to trust the organization overall, which means MFA becomes an important competitive advantage.

Reduced costs
Successful defenses against attacks can provide a return on investment that covers the expense of an MFA solution--for example, preventing a costly and damaging attack on network resources. Even without preventing attacks, MFA can save organizations money by allowing IT departments to deploy resources to protect other parts of networks from different threats.

Easier logins
As multi-factor authentication technology advances, making greater use of passive methods like biometrics and software tokens, it becomes more user-friendly. Easy-to-use MFA processes help users log in more quickly, so workers can be more productive.

In e-commerce, login problems can mean lost sales. User-friendly MFA processes that improve the user experience can help customers log in and, therefore, purchase products.

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